IP and the Nigerian Creative Economy: Why Founders Are Leaving Money On The Table
Film, music, fashion, digital content, gaming, and design, as well as the technology platforms that distribute and monetise creative work, are among Nigeria’s fastest-growing sectors and among its top exports to the world. Nollywood is the second-largest film industry in the world by volume with the industry projected to surpass ₦20 billion in gross box office revenue by the end of 2026. The Nigerian music industry is attracting international commercial interest in a way that seemed impossible a decade ago. Nigerian fashion, design, and digital content are gaining commercial sophistication.